Проекты первого сезона: Kids Pizza Academy Indentity, Iconic Package, Dodo Font Family, Dodo Bird Character, Talking & Information Signs, Neon Signs, Package Eurasia.
How to adapt a pizza box layout for the local market and prepare it for printing. Here are step-by-step instructions with illustrations.
We adapt to the local market hot drinks cup layout and prepare it for printing. Here is illustrated step-by-step instruction in the following guide.
Making animation: use cases, development principles and technical guidelines for different platforms.
The survey enables the perspective through the eyes of people who encounter our ads in the street or inside pizzerias. It gives us an impartial point of view, which is hard to obtain from the team itself.
A selection of resources and tools for working with texts.
A set of general principles that explain how we address readers, convey emotions, and formulate messages.
Russian language only. Rules for using and formatting letters, numbers and signs. This guide will help you choose quotation marks, put the ruble sign on the right side and decide whether a dot is needed after the abbreviation of units of measurement.
A guide for copywriters to help format your message as a list and choose the correct punctuation marks.
The guide will help copywriters and designers determine how to write titles with the word "Dodo" and business terms, describe ingredients lists and incorporate employees quotes.
Tone of voice and rules for designing push notifications.
A short checklist on texting.
The process of working with release notes, and the rules for writing them.
How to write in-app missions.
How to write notifications in the app.
How to write about promos in the app.
Memo for copywriters: principles of storytelling and rules of organizing the text in stories.
The process of creating a radio commercial from A to Z: technical requirements, rules of script development, working with files.
With a unified structure in folders, file names, and layers, it's easier to navigate projects and pass layouts on.
Write all the important information about the file in the name, so that you can see at a glance which country the file is for, which project it belongs to, what kind of media it is and what sizes it has.
We save layouts in several forms - for editing, publication, preview, and printing. Here are instructions for each form and what the difference is.
A preset for saving to PDF will help you set your preferences once and not to assign them manually every time you save.
We store links to the projects in the Knowledge Base. Partners pick up layouts for printing and publishing.
Zoning a restaurant into fast and slow parts helps figure out the amount of information required in each zone. The contact time in fast zones is limited, so we only place the most necessary and simple things. The rest goes to slow zones.
At the tasting, you can see the actual size, texture, colour and flavor of the product and find good angles for the photos and videos.
The main task at this stage is to get inspired, to gather ideas and figure out which ones are worth developing.
General guidelines for creating sketches: what visual elements and media features are important to consider at this stage.
Recommendations on conducting a photo shoot for designers and photo lab team. What to look out for in the process to simplify images post-processing and layout assembling.
Tips, checklist and a sample.
What is a master layout, why we need it and what to consider when assembling it.
Our approach to developing static layouts for digital advertising: general recommendations and a list of mandatory elements.
We go through this checklist before handing the layouts over. We have now accumulated the mistakes we made when developing layouts and piled them up in a checklist that will help avoid them in your work.
Guidelines for creating layouts that feature only the brand's products. Describes our approach to text and image selection.
The guide describes the logic and rules of text placement on the layout taking into account the features of advertising media. It will help to understand the principles of replication and effectively distribute ideas on layouts of different formats.
A guide on trade marketing media. It introduces the format of these media and how to consider all the details while preparing layouts for them. The guide contains technical information and requirements to layouts.
References help get inspired, visualize ideas and test their viability before the implementation. It’s a good idea to look through the references once in a week or two and after each product launch meeting. Great places for searching are Pinterest, Instagram, brands web sites and our team pages – and we attached all the necessary links.
Preparing pizza for the shoot, tips and video instructions.
Developing a video clip preps: what information is required and what to specify in the brief for the creative team.
Filming clips with different budgets: special features. Choosing a format and planning the further production stages.
This guide tells about process of creating a video with an outsourced team. All stages from agency selection to post-production are discussed.
An ultimate guide on how to prepare for a filming day, from developing a script to choosing a location and props.
A guide for the organization of the filming process: distributing roles and responsibilities during filming.
The goal of catalog retouching is to bring photos to perfection, to bring similar products to the same look.
Video tutorial and instructions for retouching: RAW file development, cropping, drawing masks for ingredients, colour correction, contrast and volume, retouching, removing unwanted elements, sharpness, shape and shadows.
Instruction for using Dodo’s children visual style in layouts for kids and family customers: colors, graphics, photo style and more.
A video about the basic components of our brand platform. In brief and with simple words here, more details - in the further guides of the topic.
What meanings and visual codes we put into our messages, which ones we avoid; what we promise and what we do not with product and brand communication.
How we talk about products, customers, service and benefits. What partnerships we choose and what events we participate in.
Handy links, tips and author team contact information.
Fill in the information about the company, upload the logo, do the account settings.
Sections, tips and templates.
We use Dodo attributes, values and visual elements in posts. Here are tips and instructions on what to disclose in the text and how to choose a visual for publications.
Examples of texts, photos and videos that you can adjust for your social media posts.
Simple and natural, genuine and friendly.
Three key tools for promotion and engaging the audience: prize draws, involving creators, and co-authorship.
An ultimate guide on photo content. It will help you take Dodo-style photos for social networks, apps and brand presentations. Here you will find standards of choosing composition and images and examples of photo content for different scenarios.
A guide on organizing and carrying out the shoot: how to work with characters, choose the angle, expose the light and frame the photos.
Basic rules for preparing catalog photos, typical mistakes and tips on how to avoid them.
An introductory guide in the "Creative Techniques" selection. It will help you to prepare for a brainstorming session and run it efficiently.
There are ingredient based, general category, borrowed, and author’s names. Here’s the difference, examples and statistics.
We transfer properties and attributes of randomly selected things onto the focal object, and generate new ideas through associations.
Activate synesthesia, or the ability of "hybrid perception", and describe the product with the help of different senses.
Running creative brainstorming using the synectics technique. Creating original solutions by selecting analogies and metaphors.
A two-part idea generation technique. Helps you find a word image, come up with a creative slogan or an unusual description with the help of associations and roleplay brainstorming.
We develop ideas in different creative directions and choose the winning one based on the results of cusmomer testing.
We consider the audience needs, the goals of business and the product features. The guide includes a list of questions to help you figure out the agenda for the concept.
Often projects in Dodo are large-scale and can last from 1 to 3 months and involve several teams. To better organise such a project and meet the deadline, take a few small steps before you start.
With the layout of combo promotion as an example, we’ll take a look at where to find and how to change price groups when editing layouts in Adobe Illustrator.
A guide for designers who develop promotional layouts for TV menus. It will help to prepare a dynamic price tag.
How to set navigation in outdoor advertising layouts. There is a hidden layer "Wayfinding" inside the layouts with sign templates for all occasions. You need to select a sign, edit the distance to the pizza place, and save the layout for printing.
At Dodo we use four media formats: small, medium, outdoor and billboard. We talk on how to prepare layouts for printing and how to save them according to our requirements.
Examples of widgets and gamification mechanics, and instructions on how to add them to stories.
Roles of colour in the layout for beginners: types of contrasts by lightness, warmth, saturation and contrast of complementary colours.
Breaking down the principles of heading, subline, caption and legal information design with examples.
Tips on using Dodo’s corporate style in layouts promoting combos: logo, colours, graphics and photo style.
How to crop layouts for widescreen and square cashier displays. Examples of working screen modes and templates for preparing layouts.
Guide on corporate identity colors: the main and supplementary colors, and rules of how they are matched.
Types of logos, rules for their use and anti-examples.
A list of marketing mechanics, key elements that should be on the layout for each, and common mistakes.
Instructions for exporting stories from Adobe Photoshop, Figma, and Adobe Illustrator.
How to prepare static content, animations and videos for uploading to in-app stories..
This script helps with layouts replication: it saves master layouts in several formats and organizes them into folders. It is compatible with macOS and Windows. The guide contains instructions on how to run and use the script.
Setting up automatic price updates in the menu layout and saving for all price groups and types of pizzerias.
Tips for customer service operators on how to communicate with customers, close calls, stay humane and keep an open mind.
1.0