Tomatoes poster

We adjust to the local market and prepare for printing the “Tomatoes” interior poster. The guide includes a video tutorial and its transcript with illustrations.

Let's take a look at how to insert text in the local language into the layout, choose a background colour and correctly save the poster for printing.

Before you start editing your layout, follow a few preliminary steps:

Install a preset to save PDF files. If the preset does not work automatically, set it up and save according to the instructions.
Specify what background and text colour to use in the layout. This information is available in the pizzeria project.
If English is not the primary language in your country, prepare a translation of the text into the local language.

1. Download the layout from the Edit folder

All interior posters are stored in the Posters - v1.1 folder. Download the Tomatoes poster layout and open it in Adobe Illustrator. You will need the “Edit” file to edit the layout.

2. Determine the language

We provide posters with text in English. If English is not the primary language in your country, translate the text into the local language.

3. Select the colour of the text and insert translation

The text layer has two sub-layers, “Black” and “White”. Select the option of the desired colour, remove the extra layer. The pizzeria project specifies which text colour to use.

Insert the translation into the corresponding blocks just the way they are in the English version. If the English version of the poster works well for you, leave the text unchanged and go straight to step 7.

Inserting the Azerbaijani version of the text into the layout, choosing the text colour

4. Edit the headings

The text on the layout is inscribed in rectangles. When editing the text, watch out for the proportions of the lines inside these rectangles: the lines can be moved, but the features of the mutual arrangement of objects must be preserved. The block itself can only change in its height. Stick to the guides and observe the indents.

Move the vertical dividing line so that the distance from the text to the line remains the same as in the English version of the layout.

The numbers are on the first line and words are on the second line in the English version of the layout. Keep this feature unchanged.

Editing headings: moving text and separating lines

5. Edit the main text

If you end up with more text lines after translation, lower the bottom border of the rectangle where the text is inscribed. Select the points where the corners are rounded and move the line down. After that, align the vertical dividing line to the height.

Make sure that the distance from the bottom border of the last line of text to the bottom border of the rectangle is the same as in the English version of the layout.

Align the text so it doesn't look jagged on the right edge. If long words are sticking out of the text block and creating a jagged edge, enable text hyphenation: select “Paragraph” at the top of the screen, then check the box next to “Hyphenate”.

Edit the lines under the phrases "Taste" and "Surprises". The line should be equal to the width of the text block below it.

Editing the main text and correcting the layout: moving the separating lines, lowering the bottom border of the block

6. Edit the strikethrough

The word "Surprises" in the right block under the title is crossed out, with the length of the line equal to the width of the word. If the translation has made the word longer or shorter, adjust the line either: pull it longer or cut shorter.

7. Select the background colour

In the “Background” layer, select the colour that is specified in the pizza shop project.

8. Merge layers

Make sure that the “Text” and “Backgroung” layers contain only the elements that will be printed. Move the sublayer with the text of the colour you want to use to the “Background” layer, and delete all hidden layers.

Select the “Background” layer and rasterize it. To do this, choose “Object - Rasterize” from the menu at the top of the screen. In the dialog box, check the Resolution item: rasterize the layout at a high resolution of 300 ppi.

Transferring the text to the Background layer, rasterizing the layer

9. Save the layout

Save the layout in Adobe PDF (pdf) format using the preset, change the ending in the file name from “Edit” to “Print”.

A dialog box will appear on the screen. Check the settings of the pdf file:

Adobe PDF style: Fogra_39_print preset is selected.
Marks and Crop Issue: the “Use Document Crop Options” is enabled and 50 mm is set for all sides. This is important because posters are pulled out on a stretcher: the edges are creased to cover the ends.
Output: the “Target Space” field specifies “CMYK Document - Coated FOGRA39”.

Checking the Adobe PDF Preset and Bleeds fields in the Marks and Bleeds window

Checking the Destination field in the Output window

10. Done!

Now the layout is ready to be sent to the printing house. Send the “Print” file to the production specialists.