SMS
Function
SMS is a paid method of communication, so we employ it only in cases when it is really necessary to convey information to the user. For example, when we give a promo code for being late or tell about promotions locally. With SMS, it is essential to disclose the terms and conditions in a short and succinct way, so we create them following this guide carefully.
NO
NO
YES
YES
Format
Preferred text length is up to 67 characters with spaces: longer messages will be more expensive, so eventually it depends on the budget. If we attach a link, it should be clear from the SMS text where it leads to and why to tap on it.
| No | Yes | |
|---|---|---|
| Write currencies with a symbol, not a word. | 200 rubles | 200 ₽ |
| The centimeters are punctuated with spaces. | 25cm | 25 cm |
| Better with words. | 2=1 | 2 for the price of 1 2 for 1 |
| We do not make contractions. | B. buy is valid unt. Apr, 20 | Best buy is valid until April, 20 |
| If space allows, write a month with a word. | On sale until 23/04 | On sale until April, 24 |
| The brand and pizza's name are written without quotation marks. | “Dodo Pizza” “Cheesy” pizza | Dodo Pizza Cheesy Pizza |
| Just “pizzeria.” We don't say “restaurant”, “establishment” or other synonyms. | Discount for ordering in a restaurant | Discount for ordering in a pizzeria |
| We don't write with capital letters; the only exception is promo codes. | A DISCOUNT for you | Discount. Your promo code is CHEEESE |
| Use the correct punctuation signs. Prior to percentages — minus, in intervals — middle dash, inside a sentence — long dash. | -20% September, 16-18 Ham Pizza and cheese - for free | −20% September, 16–18 Ham Pizza and cheese — for free |
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