Radio commercials
Function + emotion
This is an audio channel for talking about promotions, products, job openings and other advertising messages.
A great number of people find it more difficult to listen, so it is important to outline the points correctly. In 15-25 seconds you need to get the main idea into the story. Subtle references and Easter eggs are not a good idea here, but this does not mean that everything should be presented straightforwardly.
With radio commercials, you can go for creative leads highlighting the key message. Be a little goofy, throw in some fun facts. The main thing is not to lose focus and not to shift it for the customers.