Push messages

Function + emotion

These are small pop-up texts sent by Dodo Pizza app.

Push messages come in various formats: with promotions from CVM, marketing, or aimed at customer retention. With the first type we are rather formal. With the second we are on a catchy side, inviting to try our novelty. With the third, we can experiment. This is the point where function and emotion overlap.

Heading is cut off, descriptions are overloaded

YES

Short, brief headings and terms, everything sits well

YES

Format

Heading is short and concise; it should attract attention but not be overly promotional and flashy. Its length is up to 23 characters, including emoji and spaces.

Subheading elaborates on the essence and terms of the promotion, describes the experience the user can get when buying, creates context for the order. Ideal length is up to 42 characters with spaces, but no more than 2 lines in the layout.

Punctuation signs

There are no period signs are at the end of the heading and subheading.
No more than one exclamation mark per message.
Do not capitalize words, except for promo codes.

Emoji

Use relevant emoji to support the idea of the message.
Only one emoji per message.
Use it in the heading or subheading.
We need a space between the text and the emoji.
If the heading and subheading are read in one sentence, it is better to put the emoji at the very end, so as not to break the statement.
Avoid ambiguous emoji: 🍆💦🍑🍌.
Don’t use overly detailed and white emoji — they are hard to see: 🤝🫵🚵🥚🥛.