Push messages
Function + emotion
These are small pop-ups with text from the Dodo Pizza app.
Push messages come in different formats: with promotions from CVM, marketing, for customer retention. With the first item, we are rather formal. With the second, we are vivid, inviting the customer to try out our new product. With the third one we can enable experimenting. This is the point where we are at the intersection of function and emotion.
NO
Heading is cropped, descriptions are bulky
NO
YES
Short, succinct headings and terms and conditions, everything fits
YES