Our approach to video production: budget and format

Ultimately, the idea and its realization depend on the resources you have for filming. That's why before we fill out a creative brief and develop a concept for the video, we figure out what type of budget we have. This is the task of the product developer: they make a decision based on the goals and media potential of the video.

The greater the media reach, the more important the quality and the higher the budget is. At the same time, simple production does not necessarily mean a low-key outcome. We observe the script and the production process thoroughly to produce a high quality video even with limited resources. Only the scale of production differs.

High budget

We make a professional video with an outsourced team, following the instructions.

Make a brief.
Launch a tender for agencies.
Approve the agency.
Approve the script.
Choose a film director.
Pre-production.
Shooting.
Postproduction.

What's special: agencies provide a full range of services, from idea and script to post-production. We can make all our dreams come true in this format: expensive equipment, complex graphics, special locations, costumes and other props. A large team works on the project, with a separate department responsible for each item.

Medium budget

It’s when we create a professional video ourselves. Just follow these steps.

Make a brief.
Meet with the project team.
Approve the script.
Pre-production.
Shooting.
Postproduction.

What's special: we form our own team, select equipment, find locations, costumes and props. We can realize all our ideas, but on a smaller scale. We choose such a format when we don't plan to use complex graphics and shoot in expensive locations, and the shooting can be done in one or two days.

Low budget

Here we make a simple and short video that doesn't require large expenses. Follow the steps below.

Make a brief.
Meet with the project team.
Approve the script.
Pre-production.
Shooting.
Postproduction.

What's special: we work in a small team, implementing all tasks from the idea stage to post-production. This format is suitable for projects with short deadlines and a simple idea.