Missions
Function + emotion
Missions are tasks that appear every month in the profile. This is a capturing gamification element for the user, while for us it is an opportunity to sell more of a certain product and expand the average check.
We may get creative with the headings encouraging the customer to start the mission. Then comes the lead in 2-3 sentences where we highlight why this mission is worth pursuing. After those the terms and conditions are listed.
NO
Too many small elements and subheadings, too long conditions description, unsuccessful division into paragraphs
NO
YES
Dropped small elements, shortened conditions, text is easy to read because of a good layout
YES
