Dodo Pizza MENA

Surveys Feedback for designers

Conducting surveys to test layouts

The survey enables the perspective through the eyes of people who encounter our ads in the street or inside pizzerias. It gives us an impartial point of view, which is hard to obtain from the team itself.

Denis Khapinin

Surveys Feedback for designers

Types of questions

Anastasia Spiridonova

In-app stories Channels and media

Texts for in-app stories

A memo for designers and copywriters: the principles of storytelling and the rules of text design for in-app stories.

How to keep order in projects

With a unified structure in folders, file names, and layers, it's easier to navigate projects and pass layouts on.

How to name files

Write all the important information about the file in the name, so that you can see at a glance which country the file is for, which project it belongs to, what kind of media it is and what sizes it has.

How to save layouts for replication

We save layouts in several forms - for editing, publication, preview, and printing. Here are instructions for each form and what the difference is.

How to upload models to the Knowledge Base

We store links to the projects in the Knowledge Base. Partners pick up layouts for printing and publishing.

Slow and fast zones in fast food restaurants

Zoning a restaurant into fast and slow parts helps figure out the amount of information required in each zone. The contact time in fast zones is limited, so we only place the most necessary and simple things. The rest goes to slow zones.

Infoplanning

How to prioritize meanings on the layout using informational planning

A prioritization algorithm for designers: 3 steps to help distribute ideas across a layout.

Infoplanning

The Consumer – Marketing – Brand communication model

What the CMB model is and how to use it when preparing communications

Infoplanning

Product tasting

At the tasting, you can see the actual size, texture, colour and flavor of the product and find good angles for the photos and videos.

Photoshoot

Graphic Design Key Visual

Looking for references

The main task at this stage is to get inspired, to gather ideas and figure out which ones are worth developing.

Making a sketch

General guidelines for creating sketches: what visual elements and media features are important to consider at this stage.

Writing terms of reference for a photoshoot

Here’s a checklist and example of a brief.

Key Visual Photoshoot

What to look out for during the shoot

Recommendations on conducting a photo shoot for designers and photo lab team. What to look out for in the process to simplify images post-processing and layout assembling.

Key Visual Photoshoot

Adding reflexes to layouts

Instructions for adding reflexes to layouts in Adobe Photoshop.

Key Visual Retouching

Assembling a master layout

What is a master layout, why we need it and what to consider when assembling it.

Layouts for digital advertising Graphic Design

Anastasia Goryavina

Assembling a digital layout

Our approach to developing static layouts for digital advertising: general recommendations and a list of mandatory elements.

Layout design checklist

We go through this checklist before handing the layouts over. We have now accumulated the mistakes we made when developing layouts and piled them up in a checklist that will help avoid them in your work.

Layouts for digital advertising Graphic Design

Anastasia Goryavina

How we show people and context

Rules for designing layouts that feature people or brand’s products. This guide will help you to select a photo and create a realistic context on the layout.

Layouts for digital advertising Graphic Design

Anastasia Goryavina

How we show the product on digital layouts

Guidelines for creating layouts that feature only the brand's products. Describes our approach to text and image selection.

Tips on how to replicate Key Visuals

The guide describes the logic and rules of text placement on the layout taking into account the features of advertising media. It will help to understand the principles of replication and effectively distribute ideas on layouts of different formats.

Graphic Design Key Visual Design basics in the context of Dodo

Trade media features

A guide on trade marketing media. It introduces the format of these media and how to consider all the details while preparing layouts for them. The guide contains technical information and requirements to layouts.

Fishing spots with references

References help get inspired, visualize ideas and test their viability before the implementation. It’s a good idea to look through the references once in a week or two and after each product launch meeting. Great places for searching are Pinterest, Instagram, brands web sites and our team pages – and we attached all the necessary links.

How to prepare for a photo shoot

Preps will help you do the shoot better and not forget anything while doing it.

Photoshoot

Shooting pizza for a catalog Photoshoot

Yana Gordeeva

Preparing pizza for a catalog shoot

Preparing pizza for the shoot, tips and video instructions.

Vladimir Petrov

Shooting pizza for a catalog Photoshoot

Shooting a pizza for a catalog

Step-by-step video instructions and tips.

Making a video: an introduction to the process

Developing a video clip preps: what information is required and what to specify in the brief for the creative team.

Our approach to video production: budget and format

Filming clips with different budgets: special features. Choosing a format and planning the further production stages.

Making a video with an outsourced team

This guide tells about process of creating a video with an outsourced team. All stages from agency selection to post-production are discussed.

Writing a brief for a video clip

A detailed template of the brief for filming a video with examples.

Creating a basic video: pre-production

An ultimate guide on how to prepare for a filming day, from developing a script to choosing a location and props.

Creating a basic video: filming day

A guide for the organization of the filming process: distributing roles and responsibilities during filming.

Creating a basic video: post-production

How to do post-production: what specialists are involved in the creation of the final version of the clip, their tasks and responsibilities.

Shooting pizza for a catalog Retouching

George Kravets

Retouching pizza for catalogue

Video tutorial and instructions for retouching: RAW file development, cropping, drawing masks for ingredients, colour correction, contrast and volume, retouching, removing unwanted elements, sharpness, shape and shadows.

Kids parties visual style

Instruction for using Dodo’s children visual style in layouts for kids and family customers: colors, graphics, photo style and more.

Dodo Pizza. Talking about the brand

A video about the basic components of our brand platform. In brief and with simple words here, more details - in the further guides of the topic.

Brand

Eugene Arutyunov

Positioning territory

What meanings and visual codes we put into our messages, which ones we avoid; what we promise and what we do not with product and brand communication.

Brand

Eugene Arutyunov

Communication standards

How we talk about products, customers, service and benefits. What partnerships we choose and what events we participate in.

Brand

Before you begin

Handy links, tips and author team contact information.

How to create an Instagram profile

Fill in the information about the company, upload the logo, do the account settings.

How to unlock a disabled Instagram account

Instructions on how to appeal the blocking and what to do if your request is denied.

How to create highlights

Sections, tips and templates.

Making Stories

Structure and visuals of stories.

Writing posts

We use Dodo attributes, values and visual elements in posts. Here are tips and instructions on what to disclose in the text and how to choose a visual for publications.

Examples of social media posts

Examples of texts, photos and videos that you can adjust for your social media posts.

Social media tone of voice

Simple and natural, genuine and friendly.

How to engage your audience

Three key tools for promotion and engaging the audience: prize draws, involving creators, and co-authorship.

Launching social media in a new country Photoshoot

Making Dodo style photo shoot

An ultimate guide on photo content. It will help you take Dodo-style photos for social networks, apps and brand presentations. Here you will find standards of choosing composition and images and examples of photo content for different scenarios.

Launching social media in a new country Photoshoot

How to prepare for a photo shoot: technical recommendations

A guide on organizing and carrying out the shoot: how to work with characters, choose the angle, expose the light and frame the photos.

Shooting pizza for a catalog Photoshoot

Basics of catalog photo shoot: algorithm and common mistakes

Basic rules for preparing catalog photos, typical mistakes and tips on how to avoid them.

An Introduction to Creative Techniques

An introductory guide in the "Creative Techniques" selection. It will help you to prepare for a brainstorming session and run it efficiently.

Product name types

There are ingredient based, general category, borrowed, and author’s names. Here’s the difference, examples and statistics.

Method of focal objects

We transfer properties and attributes of randomly selected things onto the focal object, and generate new ideas through associations.

Synesthesia

Activate synesthesia, or the ability of "hybrid perception", and describe the product with the help of different senses.

Side pushing technique

Combine spontaneous ideas and random associations to find a solution to a creative problem.

Synectics technique

Running creative brainstorming using the synectics technique. Creating original solutions by selecting analogies and metaphors.

Creative line and role storming

A two-part idea generation technique. Helps you find a word image, come up with a creative slogan or an unusual description with the help of associations and roleplay brainstorming.

Developing a product name

We develop ideas in different creative directions and choose the winning one based on the results of cusmomer testing.

Creating a product concept

We consider the audience needs, the goals of business and the product features. The guide includes a list of questions to help you figure out the agenda for the concept.

SWOT analysis

Alla Shilina

Requirements for commercials in Kazakhstan

Requirements for different layouts and tips.

Legal aspects

How to organise work on a project

Often projects in Dodo are large-scale and can last from 1 to 3 months and involve several teams. To better organise such a project and meet the deadline, take a few small steps before you start.

Design team management

Anastasia Spiridonova

Design team management In-app stories

Stories-in-app team processes and tools

Checklist for access control and tasking rules.

Denis Khapinin

Onboarding for agency: design and processes in Dodo

Design team management

Work with files Adaptation of layouts provided by the Management company

Editing the ligal in the layout

Work with files Adaptation of layouts provided by the Management company

Selecting a price group in the layout

With the layout of combo promotion as an example, we’ll take a look at where to find and how to change price groups when editing layouts in Adobe Illustrator.

Andrey Lazagreev

Dynamic price tags in promotional layouts for TV menus

A guide for designers who develop promotional layouts for TV menus. It will help to prepare a dynamic price tag.

Work with files Adaptation of layouts provided by the Management company

Editing navigation in outdoor advertising layouts

How to set navigation in outdoor advertising layouts. There is a hidden layer "Wayfinding" inside the layouts with sign templates for all occasions. You need to select a sign, edit the distance to the pizza place, and save the layout for printing.

Work with files Adaptation of layouts provided by the Management company

Saving printed layouts

At Dodo we use four media formats: small, medium, outdoor and billboard. We talk on how to prepare layouts for printing and how to save them according to our requirements.

Work with files Adaptation of layouts provided by the Management company

Sergey Lapukhin

Preparing pizzeria facade stickers for printing

Technical requirements for stickers and instructions on how to prepare the layout for printing.

Graphic Design In-app stories

Visual style of in-app stories

General principles, colors, font and typography, layout sizes and grid, buttons, illustrations and graphic elements, photo style, and covers for stories.

Graphic Design In-app stories

Types of in-app stories

Division by theme and examples of design.

Anastasia Spiridonova

Graphic Design In-app stories

Widgets and gamification mechanics

Widgets and gamification mechanics with examples, and instructions on how to add them to stories.

Graphic Design Design basics in the context of Dodo

Colour combinations

Roles of colour in the layout for beginners: types of contrasts by lightness, warmth, saturation and contrast of complementary colours.

Graphic Design Design basics in the context of Dodo

Typography

Breaking down the principles of heading, subline, caption and legal information design with examples.

Graphic Design Design basics in the context of Dodo

Сomposition in the layout

How to make a good and simple Dodo-style layout: a guide for designers.

Graphic Design Design basics in the context of Dodo

Product proportions on the layout

We demonstrate how the sizes of the key Dodo’s products relate to each other, and also give some templates for product composition.

Graphic Design Design basics in the context of Dodo

Redesigning a local layout

How to quickly put together a simple and good promotional layout using the rules from the “Design basics in the context of Dodo” collection.

Evgeniya Trenikhina

Dodo combo: a guide on style

Tips on using Dodo’s corporate style in layouts promoting combos: logo, colours, graphics and photo style.

Dodo Pizza MENA Graphic Design

Elena Naddaka

Sergey Lapukhin

Packaging design development

Packaging design process: roles of team members and key stages.

Graphic Design Packaging

Nikita Tugarin

Monotonous interiors are detrimental to QSR

Why standardising interiors can harm franchises: how brands sink by continuing to churn out faceless nothingness, and how those who noticed the problem in time are rectifying the situation.

Interiors in QSR Drinkit

Maria Mikhailova

Anton Nikiforov

Positioning MENA

A strategic framework that connects market context, audience segments, brand message, tone of voice, and visual communication into one simple and consistent system.

Maria Mikhailova

Brandbook MENA

The constants of the brand identity in two language contexts: logo, colour palettes, graphics and typography. Plus examples of implementation on touchpoints.

Dodo Pizza MENA Graphic Design

Anna Gorokhova

How to prepare a hero block for the application

Designing a TV menu for pizzerias

The method for TV menu design, principles of product names development and menu templates for screens with different orientations.

Graphic Design Menu

Murad Gammadov

Vyacheslav Ivanov

Cropping layouts for cashier displays

How to crop layouts for widescreen and square cashier displays. Examples of working screen modes and templates for preparing layouts.

Leonid Danshchikov

Marketing mechanics in promotional layouts

A list of marketing mechanics, key elements that should be on the layout for each, and common mistakes.

Legal aspects In-app stories

Legal information for the in-app storis

Rules for working with photobanks and their legal justification.

Work with files In-app stories

Exporting layouts for in-app stories

Instructions for exporting stories from Adobe Photoshop, Figma, and Adobe Illustrator.

Work with files In-app stories

How to compress video for InAppStory

Prepare static content, animations and videos to upload on in-app stories.

Automation Design hygiene

Sergey Turulin

Script for saving layouts

This script helps with layouts replication: it saves master layouts in several formats and organizes them into folders. It is compatible with macOS and Windows. The guide contains instructions on how to run and use the script.

Daria Kochenova

Ludmila Grelya

Principles of care

Tips for customer service operators on how to communicate with customers, close calls, stay humane and keep an open mind.

1.0

Eugene Arutyunov

Daria Kochenova

How to publish your guide

The publishing process, deadlines, and special features we know exactly how to do.

Tone of voice in communication

Voice and Dodo’s positioning territory: description, characteristics, and key point. Principles of positioning and features of language register in various channels and media.

Editorial policy

A guideline for writing texts that we use to communicate with our guests. Editorial policy as a direct extension of the brand platform and tone.

Alexey Polpudnikov

Product names

Types of names and rules for creating them, examples, creative techniques for generating new names.

Alexey Polpudnikov

Product descriptions

Types of descriptions and general principles of their creation, examples, technical requirements.

Promotions in the app

Sheet, badge, badge types, frequently used wording, user path description.

SMS

Allowed text length, rules for linking, a breakdown of common texting mistakes with comments.

Notifications

Heading, subheading, examples and bank of relevant texts and illustrations.

Missions

Heading, lead, terms and conditions and an example for mission archive.

Push messages

Heading, subheading, rules for using emoji, punctuation, resources for copying emoji and character count.

Release Notes

Objectives and process of publishing, plugs, successful cases, and texts archive.

Alexey Polpudnikov

Radio commercials

Brief template, script creation and design, general recording rules, legal information, passport, adjustment for Kazakhstan and storage of materials.