Basic principles of graphic design in the context of Dodo: colour, composition, typography, hierarchy in layouts. Theory and examples.
Breaking down the specifics of catalog shoots. Tips on preparing pizza, conducting photo shoots and retouching photos.
Essential things about launching brand’s social media pages: creating a new account, tone of voice, visual style, posts topics, engagement tools.
Guides on creating menus for pizzerias: how to develop titles and descriptions, design TV boards, replicate layouts by price groups.
The process of creating promotional communications: all stages from finding references to replicating design on various media.
Materials to help make and upload stories onto Dodoapp: structure, editorial policy, visual style and examples.
Stages of clip making: production, pre- and post-production, filming.
A series of guides on editorial policy: we describe tone, rules for addressing readers, and message design requirements for external communications.
Keeping projects in order. Here you’ll find tips on how to properly save, name and hand the layout to partners or the team.
Everything about creating packaging: processes and roles in the team, stages of work on different types of packaging, design specifics.
Principles of creating digital layouts: successful examples and fails, rules for displaying people and products, technical requirements.
Instructions for partners on how to customize layouts locally. The guide helps to edit and save layouts for printing
Algorithm for conducting surveys to assess layouts and main types of questions.
Technical part of the brand book. Basic constants of visual style and recommendations for their use.
Арт-дир. Less is more
