This site contains materials for creative teams: step by step instructions, methodology and general design principles, guidelines and brand policies
Basic principles of graphic design in the context of Dodo: colour, composition, typography, hierarchy in layouts. Theory and examples.
Shooting pizza for a catalog6Breaking down the specifics of catalog shoots. Tips on preparing pizza, conducting photo shoots and retouching photos.
Launching social media in a new country12Essential things about launching brand’s social media pages: creating a new account, tone of voice, visual style, posts topics, engagement tools.
Menu2Guides on creating menus for pizzerias: how to develop titles and descriptions, design TV boards, replicate layouts by price groups.
The process of creating promotional communications: all stages from finding references to replicating design on various media.
In-app stories9Materials to help make and upload stories onto Dodoapp: structure, editorial policy, visual style and examples.
Making a clip7Stages of clip making: production, pre- and post-production, filming.
Feedback for designers2Algorithm for conducting surveys to assess layouts and main types of questions.
Keeping projects in order. Here you’ll find tips on how to properly save, name and hand the layout to partners or the team.
Packaging1Everything about creating packaging: processes and roles in the team, stages of work on different types of packaging, design specifics.
Layouts for digital advertising3Principles of creating digital layouts: successful examples and fails, rules for displaying people and products, technical requirements.
Adaptation of layouts provided by the Management company6Instructions for partners on how to customize layouts locally. The guide helps to edit and save layouts for printing
Dodo Pizza's Brand Identity4Technical part of the brand book. Basic constants of visual style and recommendations for their use.
How to set a preset for saving a PDF
How to save layouts for replication
Editing the ligal in the layout
Selecting a price group in the layout
Dynamic price tags in promotional layouts for TV menus
Editing navigation in outdoor advertising layouts
How to upload layouts to the Knowledge Base
Replicating menu layout by price groups
Preparing pizza for a catalog shoot
Shooting a pizza for a catalog
Writing terms of reference for a photoshoot
What to look out for during the shoot
Basics of catalog photo shoot: algorithm and common mistakes
If you have a question or suggestion, write here shift@dodobrands.io