Filling the page with content
Launching social network pages is one of the stages of preparation for opening a pizzeria. Our task is to engage initial groups of readers, introduce them to the brand and product. We start publishing posts and stories a month before opening. In this guide, we give examples of what to talk about in the initial posts.
After creating a social media page, our next step is to talk about Dodo and announce the pizzeria's upcoming launch. We focus on three main themes: brand, product and location.
Brand
We talk about Dodo's background and values. We emphasise how vast the scale of the brand is, present our products and our approach in a nutshell. We also put focus on our children's division.
About pizzerias around the world
Children's playground in a pizzeria
Product
We show what we have on the menu and talk about the quality of ingredients, unique recipes and the cooking process. We demonstrate that customers can eat at Dodo alone or with friends: there are pizzas, combos and offers for a group of people. We focus on taste and quality.
Our key product is pizza, so we always dedicate a post to our "pizza philosophy".
Location
We show the pizzeria and talk about the upcoming opening. We publish photos of the interior and exterior, highlight the convenience of the location and emphasise that we are cozy and comfortable.
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